Showing posts with label Matthew Hill. Show all posts
Showing posts with label Matthew Hill. Show all posts

Thursday, 13 November 2014

Exam Information;

www.Hollywood.com


 'GotG could have survived in today's film market is if it's a part of a Marvel's cinematic universe'

'big sci-fi blockbusters don't do well unless they're a part of some larger franchise'

'no use in trying to produce blockbusters that aren't already a part of  recognizable franchises or universes'

www.liferebrand.wordpress.com

'Disney, the owner of marvel studios, saved 40% of its marketing efforts for the final week before the films debut'

'The fact that Marvel is the producer and is a dominating institution contributes to why the movie has been able to produce $95million'

' the phenomenal success previous marvels films such as iron man, the avengers and captain america'
“The final week before a film’s release is often when marketing activities are heightened. Disney, the owner of Marvel Studios, saved 40% of its marketing efforts for the final week before the film’s debut. This allowed Guardians to generate maximum awareness at a critical time”

“The movie was marketed largely on the Marvel brand. It’s a great strategy considering the phenomenal success of previous Marvel films such as Iron Man”


“What allowed Guardians to be different than any other Marvel movie was its comedic focus

“The final touch for Guardians’ marketing strategy was announcing its sequel at Comic-Con, which was attended by thousands of the film’s core audience


www.guardthegalxy.com

'Guardians of the Galaxy was seen to be a big risk and likely flop for Marvel'


Little recognition of the characters actually made them more relatable. It positioned the film as an outlier in the superhero genre”

“Marvel had ads running on television and radio. But they also were targeting audiences through social ads and channels like Spotify”








The Guardians Of The Galaxy Info



  • According to a Forbes article, the film is set to overtake Captain America: The Winter Soldier to become the highest grossing domestic film of the year so far.
  • "Guardians" is the least well-known Marvel property to date.
  • Writers Nicole Perlman and James Gunn are using ignorance to their advantage, playing fast and loose with Origin Stories and relationship dynamics.
  • Guardians of the Galaxy is a major part of the 2nd phase of Marvel Studios lineup of feature-length films.
  • The Film’s Guardians Includes Members From the 2008 Team
  • The Film’s Plot Revolves Around a Very Important Object That Could Affect the Well-Being of the Galaxy
  • Chris Pratt Had to Lose Several Pounds in Order to Play the Film’s Lead Role
  • Bradley Cooper and Vin Diesel are Voicing Two of the Film’s More Popular Heroes




Links:
http://www.hollywoodreporter.com/news/box-office-milestone-guardians-galaxy-727213
http://screenrant.com/guardians-of-the-galaxy-story-themes-james-gunn-interview-2014/
http://www.telegraph.co.uk/culture/film/film-news/11067364/Why-the-Guardians-of-the-Galaxy-couldnt-save-the-box-office.html
http://variety.com/2014/film/news/guardians-of-the-galaxy-marvel-analysis-1201274603/
http://heavy.com/entertainment/2014/07/guardians-of-the-galaxy-2014-film-movie-plot-cast-soundtrack-thanos-phase-2/

Thursday, 6 November 2014

Week 6 - Case Study Film 2 - Honey Trap - Short Writing Task

Week 6 – Case Study Film 2 – Honey Trap


Digital technologies have a huge impact on the film industry. There has been an expansion of technology used in the film industry in recent years. We are now able to use more technology efficiently than ever before. The technologies used to promote the film ‘Honey Trap” helped it to be viewed by a larger audience.
Mainstream conglomerates have been able to harness the new digital technologies to allow them to reach a wider audience and consequently gain more profit. However, lower budget films can now gain more recognition too due to movie streaming and by promoting their films on social media. 
An improvement of digital cameras has improved the overall quality of film making films more desirable to watch.
Improvements in technology means larger conglomerates can contact smaller production companies and support them in terms of funding.




Fierce Productions "Honey Trap" Answered Question

                    
            

                                 Questions on Honeytrap: Low budget


1. Who directed the film?
Rebecca Johnson

2. Why did the director choose to tell this story? Where did it come from and why is it topical?
The director tells this story as she feels it represents the tragic nature of some locations in South London. It is topical because it represents some of the troubles that young people in those areas are presented with in their daily lifes.

3. Who produced the film?
Victoria Lorkin-Lange and Sarah Sulick

4. How did the director find a producer for the film?
Through companies such as the UK Film Council and Bright Ideas.

5. What was the budget?
Under a million

6.  How did they raise funds for the film?
By contacting the UK Film Council and requesting funds

7.  How did they find the films cast?
Through the company Candid Casting who offer untrained actors within that area who wish to make their debut in Honeytrap.

8. Who did the director collaborate with to make the film and why was it so important?
She collaborated with Sarah Sulick, to produce the film – David Raedeker who directed the photography – Tracy Granger who edited the film. All contributed in the production of the film. She also collaborated with Julie Fawcett who is the Community Laison and it was her permission that was needed to film in the Community Trust Neighbourhood Centre and she was able to gather enough youths for the production.


9. What technology is used to make the film?
Film Camera, Photography camera, editing tools (editing can relate to music and cutting of shots which will be done on a computer).

10. What examples of cross media convergence can you find?
The film is linked in to other film festivals but does not have any major conventions. However it is going to made as a co-production between Bright Pictures and Fierce Productions.

11. Where was the film made? Why was this important to the director?

The film was made in a community centre in Southwest London in Brixton on Stockwell Park Estate. This was important because she was interviewing youths from their area in the area showing their comfort zone and showing how comfortable they are as a whole allowing them to represent their themselves and what their community stands for.

12. Who is the distributor of the film?
The distributor of the film is an International Film Festival where the film will then be sold onto independent distributors around the world.

13. What other films have they distributed?
They have also distributed Top Girl, Electric, Home Turf and Balling for Brixton.

14. Who is the target audience(s)?
The target audience is Urban adults (25+), who seek out critically well-reviewed films. Also Urban young people (15-25), both sexes, who relate to story and cast and listen to soundtrack artists.

15. List the different marketing tools that have been used to promote the film to different audiences?
The marketing tools are Fundraising (create a profile and start to develop a fan base), Production (dedicated film pages on Facebook, twitter and Tumblr) and lastly Festivals/run up to release (recent unit publicists/PR company).


16. How has the social inclusion aspect of the film helped to promote and market it to audiences?
Social inclusion enables all people feel valued, their differences respected, and their basic needs are met so they can live in dignity. This helped to promote and market the film, as whole communities from similar backgrounds may be a lot more supportive of a film that reflects their lifestyle.

17. Why would this film appeal to National audiences?
This film may appeal to a national audience because it is relatable and therefore it made me it more appealing.



18. Are there any examples of synergy with other products/ merchandise?
An example of synergy is the music used in the film that was compiled and produced by Bucks Music Group. Artists on board include critically acclaimed grime artist MC Killa P.

19.What is the role of the BFI London Film Festival in promoting the film and the filmmaker?
Honey Trap has been selected for the 58th BFI London Film Festival, which runs from 8 to 19 October 2014. Rebecca Johnson has also gained recognition by being nominated in the Best British Newcomer category.

20. What examples of technological convergence can you find relating to the film’s production, distribution or exhibition?

The technological convergence adds to the look and feel of the film. Screens will be a key element of the visual world of Honey Trap. Her inner world becomes a hyper real dream space where images collide and degrade until they lose their meaning.

Thursday, 23 October 2014

THE GUARDIANS OF THE GALAXY CASE STUDY PAGE 2

DISTRIBUTION:
The IMAX cinema distributed the film in 3D in UK and in the USA the film was released in 3D. In other cinemas the film was in 2D. Companies involved int th films production was Marvel, ABC and Disney. They also had LEGO involved to  promote the movie by selling GOTG orientated toys to catch a younger audience. Disneyreleased a series of toys and stationary to help with the films distribution and due to marvel being a main company involved in the distribution of the film any comic book fan was enticed from the start. The film worked with comic con which is a massive convention that is dedicated to comic books and any programmes aor films based around the genre sc-fi. Comic con is such a big part of america that anyone who went came out knowing about GOTG which was a good way to promote it as they went on to tell their friends and later would seee it themselves due to them getting access to sneak peeks and early previews firsthand. Empire online helped to publicise GOTG giving th fanbase exclusive interviews,ratings and never before seen pictures.

THE GUARDIANS OF THE GALAXY CASE STUDY!

PRODUCTION:

Walt disney motion pictureswas the designated studio for the guardians of the galaxy. The director was James Gunn who is also known for his work in movie 43 and scooby doo. Producers included well known writer Stan Lee who plays a huge part in creating superhero movies such as iron man and spiderman. The budget of the film was $170 millon and within 10 days of being release the film made a massive $300 million. The film is aimed at people who are in to comic books and teenagers due to the fact that marvel is incorperated into the production of the film. The cast include big names like Vin Diesel and Bradley Cooper which makes a bigger audience watch the production as leading actors are starring and have been in other well known films.

MARKETING:

Worldwide the film was shown 2D but in america and the UK we recieved it in 3D and IMAX. The campaign team promoted the movie with an official facebook,twitter and site including and french site aswell. The film was shown in cienmas worldwide and is number 26 of the most watch films this year. Posters and bus banners were a way of drawing peopl in to watch in the UK. Lego announced three toys sets that were based around scenes from the film which could of brought a younger audience into cinemas to watch. The facebook and twitter are used via the internet to promote the film and keep the fanbase up to date on trailers, comic con meet ups and 'spoilers'. Youtube is a big part of promotion: it is used for the fans to access trailers, press talks,interviews and much more to entice the audience to go and see the movie once out in cinemas. The cinema shows trailers which promotes the film further as the audience going to see a different film will watch the trailer and show an interest GOTG due to a similar interest.

FINANCE:
Total Lifetime Grosses
Domestic:  $327,954,942    44.8%
Foreign:  $404,800,000    55.2%

    
Worldwide:  $732,754,942
Domestic Summary
Opening Weekend: $94,320,883

% of Total Gross: 28.8%

Widest Release:  4,088 theaters








































guardians of the galaxy DVD release

 when can we take home Marvel’s ‘Guardians of the Galaxy‘ on Blu-ray and DVD, or even Digital Download?  Marvel announced the home release dates for its superhero space opera. They come with an exclusive sneak peek at 'Avengers 2‘!
If you were angered by seeing Howard the Duck as the focus of the ‘Guardians of the Galaxy’ post-credits scene instead of a look at ‘Age of Ultron,’ Marvel has you covered with the DVD and Blu-ray releases.
‘Guardians of the Galaxy’ will first hit Digital 3D, Digital HD and Disney Movies Anywhere on November 18, and December 9 will see the film drop on Digital SD, Blu-ray 3D Combo pack (3D Blu-ray + Single Disc Blu-ray + Digital Copy), Blu-ray, DVD and On-Demand formats, just in time for the holidays. But on which formats can you see the ‘Avengers 2′ preview? Here are the announced bonus materials:

Available on Digital HD, Disney Movies Anywhere, 3D Blu-ray Combo Pack and Blu-ray:
  • Never-Before-Seen Deleted Scenes
  • Making-of Featurettes
  • Exclusive Look at ‘Marvel’s The Avengers: Age of Ultron’
  • Gag Reel
  • Audio Commentary
Available on DVD:
  • Exclusive Look at ‘Marvel’s Avengers: Age of Ultron’
  • Never-Before-Seen Deleted Scene. You can see the ‘Avengers 2′ preview as early as November 18 with the Digital HD release, or you can wait for the DVD and Blu-ray. 



‘Guardians of the Galaxy,’ starring Chris Pratt as Star-Lord, Zoe Saldana as Gamora, Dave Bautista as Drax the Destroyer, Bradley Cooper as the voice of Rocket, and Vin Diesel as the voice of Groot, saw a new team of Marvel superheroes attempting to save the entire galaxy from Ronan the Accuser (Lee Pace), and we even got our first look at Josh Brolin‘s Thanos! It was the year’s biggest blockbuster, and we can’t wait to see what’s coming in ‘Guardians of the Galaxy 2‘ on July 28, 2017.
As for ‘Avengers 2′ (officially titled ‘Avengers: Age of Ultron’), we’ll be seeing the highly anticipated battle between Earth’s Mightiest Heroes and the sentient robot Ultron (James Spader), along with the live-action debuts of Vision (Paul Bettany), Quicksilver (Aaron Taylor Johnson) and Scarlet Witch (Elizabeth Olsen), on May 1, 2015.






Guardians of the Galaxy

Guardians of the Galaxy Blu-ray Combo

Cast and Director Interview


Guardians of the Galaxy cast interview involving Chris Pratt (Starlord), Dave Bautista (Drax)and director James Gunn

https://www.youtube.com/watch?v=NYAoA_i2uqY

interview with director of guardians of the galaxy









You started off in low-budget films working for your mentor, Lloyd Kaufman, at Troma. What lessons did you learn from this world that you applied to big-budget studio filmmaking?
James Gunn: I learned a million lessons. Number one: Be prepared for everything to go wrong. And that’s true whether you are on a low-budget film or big-budget film, and it has served me pretty well, because usually things go wrong and, usually, I’m prepared. That’s number one, but I learned everything from Lloyd about filmmaking – from casting to location scouting to directing to editing, even making the poster and distributing in theatres. That was the great thing for me about working at Troma. Not too many people get that opportunity. We’re still close friends.
Your work has consistently displayed a self-reflective, meta-awareness, whether it’s a film like The SpecialsSlither or Guardians. Could you ever see yourself doing a straight-up superhero film? How do you feel your sensibility has informed these films?
In a way, The Specials seems to anticipate Guardians in certain respects. Well, this sounds ridiculous, but in some ways I consider Super a straight superhero film because i am totally sincere about it. I don’t think of it as “meta.” That’s just the way my brain works. I think of it as human beings, not as fiction. The Guardians are edgy, cheeky and funny, but i take them completely seriously.
What comic books did you read when you were younger?
I read almost every single Marvel comic growing up. I had every “Spider-Man” from #4 through #300. I had every “Avengers,” starting at #4, every “Fantastic Four,” starting at #9. I had all the “Howard the Ducks,” which I loved. I had every “Conan the Barbarian;” I loved conan. I loved “The Tomb of Dracula”… “The Defenders.” I wasn’t as much of a “Thor” guy, but I read a lot of Marvel comics. When I was 13, i thought i wanted to write comic books and maybe draw them. I was pretty aware that I was not a good enough artist at that time to be able to draw comics, but I thought I was a good enough writer. so that’s what I thought I was going to do.
Guardians of the Galaxy 1 Guardians of the Galaxy: Exclusive Interview With Director James Gunn
Tell us how you got involved with Guardians. Obviously, Marvel Studio President of Production Kevin Feige was a fan of your work. How did this all come together for you?
It was a pretty long process getting the job. Whenever I put myself forward for a movie, I always think I do very well because i kind of don’t care. and I know that sounds weird, but making movies is hard. If you get the gig, it means a whole lot of hard work, and if you don’t get the gig, it means I get to go have fun. So there are benefits to getting a job or not getting a job. But I can honestly say that the first time I remember caring about a project at that early of a stage was Guardians. It was [Marvel’s] idea; they called me in to pitch me onGotG. I thought it was more of a general meeting and I didn’t know exactly what it was about. [Executive Producer] Jeremy Latcham and [Producer] Jonathan Schwartz pitched me Guardians of the Galaxy as a movie. I wasn’t sure if that was the movie I wanted to do, nor did I think I could get the job. I didn’t think they were seriously meeting with me; I thought I was probably just an interesting person to meet with as opposed to someone that they would actually hire.
I thought about it a little bit, and as I sat there, I started to see how it could work. I loved space epics as a kid but think they’ve gotten stale. So I went home, thought about it and that’s when it came to me. It was completely a visual thing. It wasn’t really a thing in terms of story, it was just how I would attack the movie visually. I wrote up this long document about how I thought I could re-create the space opera. They got into that, but it wasn’t over yet, because at first there were a bunch of guys vying for the position, then five guys, then two guys, then just me. After that, I flew into Wilmington, North Carolina, where they were shooting Iron Man 3, and I pitched Kevin Feige and [Executive Producer] Lou D’Esposito. I’d also drawn up a storyboard from a sequence that ended up in the movie. And they hired me.
Joss Whedon said, and I’m paraphrasing, that you are “the reason why GotG will work.” How does it feel to have such a huge icon in geek culture who has that kind of faith in you?
Joss has always had my back. Joss put my novel “Toy Collector” in [the webisodic musicalDr. Horrible’s Sing-Along Blog]. He would show his writers on his TV shows The Specials because of the way the dialogue worked. He has always been a huge supporter; Joss gave me my first job when I came to town. I’m always touched when he says something about me publicly and I’m touched when he says something about me privately. After visiting theGuardians set, he wrote me a long note about how excited he was for the movie, and how jealous he was, because, in some ways, making Guardians was the coolest Marvel gig because I get to make up everything. Joss had to come in and deal with a bunch of things that were already pre-existing and could not have done a better job than he did. I didn’t have that baggage. I got to come in and just play.
Benicio del Toro as The Collector in Guardians of the Galaxy Guardians of the Galaxy: Exclusive Interview With Director James Gunn
Benicio del Toro is notoriously picky about his roles. Can you tell us a little bit about courting him for the film?
There are certain people I feel that are kindred spirits and I think of them as weirdos. Michael Rooker is one. Benicio del Toro is another. They are eccentric fellows and, somehow, I just “get” those people. we gave Benicio the script – he really liked it – and in the script, one of the ways it described The Collector was as an outer space Liberace, and that was something he really got into. Then we talked about the role and I just immediately hit it off with the guy. We hung out for the first time at his wardrobe fitting in London and he was talking about how The Collector loves these items he collects and that’s what he used as his motivation, and he said this sentence, which I’ll never forget, which was, “I was the first kid in my neighbourhood to have a pet alligator.” I thought, “This guy and I are going to be friends for a long time.”
How do you think technology is changing film?
If you look at why it is now that superhero movies are so popular, people come up with a lot of heady reasons like, “people feel more powerless, so they want to see these powerful beings” or they feel this or that or whatever. It’s strictly technology. I was so excited for an Iron Man movie, but I also knew there was never a hit superhero movie that starred a B-list superhero. The technology [available] was able to make it feel more real than ever before – that’s what makes comic book movies so popular today. But people need to continue to make different kinds of superhero movies, and that’s what’s so great about what Marvel is doing with GotG.
What were the biggest challenges of adapting this particular Marvel property?
Strictly the scope of things. Creating a big-budget movie is, in many ways, easier than the other films I’ve done. i have the best people around me to help me and I have to do a lot less of their jobs than I’ve had to in the past. The two most difficult things are the time it takes to do it. I got hired in September of 2012 and started working on it before that, so it will have been a straight two years of 98% of my waking hours being devoted to GotG. That’s hard. And the marathon aspect of it means I can’t push myself the same way I would push myself on a film like Super, which we shot in 24 days. There are so many facets involved and keeping track of that and not losing yourself or the centre of what’s important in the movie, which is the characters and how they interact. It’s easy to get lost in visual effects and stunts and that can start to chop away at what’s important. Staying centred on is one of the most difficult challenges.
In a typical day, I have tons of people asking me if I’m done yet and I’m like, “Done?! I have to make a movie, and since two of my main characters are animated, I then have to make another one – on top of my first movie!” So it’s a lot of different things and it’s easy to forget one or two of them and let them slide.
Guardians of the Galaxy 2 Guardians of the Galaxy: Exclusive Interview With Director James Gunn
What were your thoughts when [director] Alan Taylor publicly dissed your teaser forGuardians at the end of his film, Thor: The Dark World?
It seemed in bad taste. First of all, Alan didn’t even know I directed that sequence. He’s a big fan of Super, he likes my movies, and he’s a big fan of what he has seen of Guardians. Alan wrote me immediately afterwards and was mortified by what he’d done. He wrote me a three-page apology about how awful he felt. Alan was so taken aback by the sudden deluge of questions and attention that it was overwhelming. I didn’t write that scene. It was during second-unit shooting and we got the scene from the guys, asking, “Hey, can you shoot this?” So Benicio and I shot it in about an hour and a half and turned the scene over for Thor. However, Alan Taylor directed a movie and had other stuff thrown into his movie and it wasn’t tonally in sync with the rest of what he created. So I get it. He probably didn’t need to say it publicly, but he was just not used to that sort of thing. He’s very talented and a really good guy, so it didn’t bother me like it did other people.
Tell us about your man crush on Michael Rooker and why Nathan Fillion doesn’t have a cameo in Guardians. [Editors Note: This interview happened before the Fillion cameo was revealed.]
Who said Nathan Fillion doesn’t have a cameo? And, secondly, do I have a man crush on Michael Rooker?
I don’t know if it’s only a “man crush,” because it definitely seems requited!
[Laughing] Oh, no… Rooker is in love with me and he follows me around like a puppy dog. I just saw him last night. he and some friends were over here and he told me that I was the only director who has hired him twice. I’ve actually worked with him on three movies. I love the guy! I mean, we love each other so much we went to Paris together! I don’t know why I do it to myself, but I do.
What do you think was the first successful comic book movie? What’s your most and least favourite?
Well, Superman: The Movie was the first successful comic movie, wasn’t it? I loved it as a kid, but I had issues with the science of it, like how he flew around the Earth to make it revolve backwards and it didn’t just explode but instead turned back time. But the feel and texture and score were so great. I’ve never liked Batman, though. not the character – Batman is one of my favourite comic book characters – but I’ve never liked the movies.
Rocket in Guardians of the Galaxy Guardians of the Galaxy: Exclusive Interview With Director James Gunn
Final question, are you going to reboot The Toxic Avenger and who should play him?
No! Steve Pink, the guy who directed Hot Tub Time Machine, is rebooting it. But my brother, Sean Gunn, should play Melvin [who becomes the Toxic Avenger]. He had a great role in Guardians and he also stood in for Bradley Cooper as Rocket on set. He was just fantastic.
Interview originally published in the May 2014 issue of Geek Magazine.