“The Guardians of the Galaxy” film is
directed by James Gunn and produced by Kevin Feige. The movie release was July
31, 2014. The cast includes Chris Pratt, Zoe Saldana, Dave Bautista and Vin
Diesel. A lot of what went into production was technology based especially when
bringing the character of Rocket the raccoon to life. The movie was
successfully marketed. James Gunn delivered a winning final product, and so
Disney screened it early and let it drop right before Comic-Con.
“Honey Trap” is a film directed by Rebecca
Johnson and produced by Victoria Lorkin-Lange and Sarah Sulick. It is to be
released in October 2014 at the London Film Festival. The film was made in a
community centre in Southwest London in Brixton on Stockwell Park Estate. The
distributor of the film is an International Film Festival where the film will
then be sold onto independent distributors around the world.
A movie
produced by large media conglomerates such as “The Guardians of the Galaxy”
differ in many ways to independent films produced with a smaller budget such as
“Honey Trap”.
One of the
ways in which they differ is the technology they used. “Honey Trap” used Camera, Photography camera,
editing tools (editing can relate to music and cutting of shots which will be
done on a computer). “The Guardians of the Galaxy” used technology that was a
lot more advanced. James Gunn used a live raccoon on set in order to help animators
accurately capture the motion and behaviours of a raccoon for their CGI model.
The main
difference is the budget as it has a direct effect on how much money can be
spent on marketing, distribution and production. “Honey Trap” had a budget of under a million
and relied on the British film festival (BFI) to promote the film. In contrast, “The Guardians of the Galaxy”
had a budget of $170 million and within 10 days of being released, the film
made a massive $300 million.
Another
difference between the two films is the synergy used. Disney is always looking
for multiple platforms to increase brand recognition and to introduce a wider
audience and make money. An animated series of “The Guardians of the Galaxy”
will be introduced to Disney XD; this further boosts profits. On the other hand,
“Honey Trap” received finding and made money by employing young people from
Brixton. In 2010, Rebecca was awarded development funding from the UK
Film Council (now British Film Institute) to write the script for Honey Trap.
Another difference is the format in which the movies will be
available. “The
Guardians of the Galaxy” movie is available in an IMAX format with a high
quality sound system in worldwide cinemas. The movie will also be available on
DVD and Blu-Ray. However, “Honey Trap” will be screened in national cinemas.
The film is made by local people and is aimed at local people. This can also be
seen from the casting of both films. The actors cast in “Honey Trap” are
national tabloid celebrities. For example, Jessica Sula who has also played in
“Skins”. On the other hand, the cast of “The Guardians of the Galaxy” are Hollywood
famous superstars, an example being, Vin Diesel who has played in “The Fast and
the Furious” film series.
Another
difference between the two films is the storyline and the plot. “Honey Trap” is
based on a true tragic story of love and death, whereas, “The Guardians of the
Galaxy” is complete fiction. The different storylines attract different
audiences.
Despite the
major differences, the films also share some similarities. Both films rely on
the Internet for marketing and distribution. Trailers give insight into the
film and can leave on a cliffhanger, persuading the viewer to watch the full
film.
Also, the
casting for both movies were used as marketing tools. Rebecca Johnson used
local young people and created opportunities for disadvantaged youths. This
caught the attention of the press and meant she got more publicity. Similarly,
James Gunn cast well-known Hollywood actors, which caught the attention of the
press as well as fans of the actors and was also a marketing tool.
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