Fierce Productions "Honey Trap" Answered Question

                    

            

                                 Questions on Honeytrap: Low budget

1. Who directed the film?

Rebecca Johnson

2. Why did the director choose to tell this story? Where did it come from and why is it topical?

The director tells this story as she feels it represents the tragic nature of some locations in South London. It is topical because it represents some of the troubles that young people in those areas are presented with in their daily lifes.

3. Who produced the film?

Victoria Lorkin-Lange and Sarah Sulick

4. How did the director find a producer for the film?

Through companies such as the UK Film Council and Bright Ideas.

5. What was the budget?

Under a million

6.  How did they raise funds for the film?

By contacting the UK Film Council and requesting funds

7.  How did they find the films cast?

Through the company Candid Casting who offer untrained actors within that area who wish to make their debut in Honeytrap.

8. Who did the director collaborate with to make the film and why was it so important?

She collaborated with Sarah Sulick, to produce the film – David Raedeker who directed the photography – Tracy Granger who edited the film. All contributed in the production of the film. She also collaborated with Julie Fawcett who is the Community Laison and it was her permission that was needed to film in the Community Trust Neighbourhood Centre and she was able to gather enough youths for the production.

9. What technology is used to make the film?

Film Camera, Photography camera, editing tools (editing can relate to music and cutting of shots which will be done on a computer).

10. What examples of cross media convergence can you find?

The film is linked in to other film festivals but does not have any major conventions. However it is going to made as a co-production between Bright Pictures and Fierce Productions.

11. Where was the film made? Why was this important to the director?

The film was made in a community centre in Southwest London in Brixton on Stockwell Park Estate. This was important because she was interviewing youths from their area in the area showing their comfort zone and showing how comfortable they are as a whole allowing them to represent their themselves and what their community stands for.

12. Who is the distributor of the film?

The distributor of the film is an International Film Festival where the film will then be sold onto independent distributors around the world.

13. What other films have they distributed?

They have also distributed Top Girl, Electric, Home Turf and Balling for Brixton.

14. Who is the target audience(s)?

The target audience is Urban adults (25+), who seek out critically well-reviewed films. Also Urban young people (15-25), both sexes, who relate to story and cast and listen to soundtrack artists.

15. List the different marketing tools that have been used to promote the film to different audiences?

The marketing tools are Fundraising (create a profile and start to develop a fan base), Production (dedicated film pages on Facebook, twitter and Tumblr) and lastly Festivals/run up to release (recent unit publicists/PR company).

16. How has the social inclusion aspect of the film helped to promote and market it to audiences?

Social inclusion enables all people feel valued, their differences respected, and their basic needs are met so they can live in dignity. This helped to promote and market the film, as whole communities from similar backgrounds may be a lot more supportive of a film that reflects their lifestyle.

17. Why would this film appeal to National audiences?

This film may appeal to a national audience because it is relatable and therefore it made me it more appealing.

18. Are there any examples of synergy with other products/ merchandise?

An example of synergy is the music used in the film that was compiled and produced by Bucks Music Group. Artists on board include critically acclaimed grime artist MC Killa P.

19.What is the role of the BFI London Film Festival in promoting the film and the filmmaker?

Honey Trap has been selected for the 58^th BFI London Film Festival, which runs from 8 to 19 October 2014. Rebecca Johnson has also gained recognition by being nominated in the Best British Newcomer category.

20. What examples of technological convergence can you find relating to the film’s production, distribution or exhibition?

The technological convergence adds to the look and feel of the film. Screens will be a key element of the visual world of Honey Trap. Her inner world becomes a hyper real dream space where images collide and degrade until they lose their meaning.