'GotG could have survived in today's film market is if it's a part of a Marvel's cinematic universe'
'big sci-fi blockbusters don't do well unless they're a part of some larger franchise'
'no use in trying to produce blockbusters that aren't already a part of recognizable franchises or universes'
www.liferebrand.wordpress.com
'Disney, the owner of marvel studios, saved 40% of its marketing efforts for the final week before the films debut'
'The fact that Marvel is the producer and is a dominating institution contributes to why the movie has been able to produce $95million'
' the phenomenal success previous marvels films such as iron man, the avengers and captain america'
“The
final week before a film’s release is often when marketing activities are
heightened. Disney, the owner of Marvel Studios, saved 40% of its marketing
efforts for the final week before the film’s debut. This allowed Guardians to
generate maximum awareness at a critical time”
“The
movie was marketed largely on the Marvel brand. It’s a great strategy
considering the phenomenal success of previous Marvel films such as Iron
Man”
“What
allowed Guardians to be different than any other Marvel movie was its comedic
focus”
“The
final touch for Guardians’ marketing strategy was announcing its sequel at Comic-Con,
which was attended by thousands of the film’s core audience”
www.guardthegalxy.com
'Guardians of the Galaxy was seen to be a big risk and likely flop for Marvel'
“Little recognition of the characters actually made them more
relatable. It positioned the film as an outlier in the superhero genre”
“Marvel
had ads running on television and radio. But they also were targeting audiences
through social ads and channels like Spotify”
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