Walt disney motion pictureswas the designated studio for the guardians of the galaxy. The director was James Gunn who is also known for his work in movie 43 and scooby doo. Producers included well known writer Stan Lee who plays a huge part in creating superhero movies such as iron man and spiderman. The budget of the film was $170 millon and within 10 days of being release the film made a massive $300 million. The film is aimed at people who are in to comic books and teenagers due to the fact that marvel is incorperated into the production of the film. The cast include big names like Vin Diesel and Bradley Cooper which makes a bigger audience watch the production as leading actors are starring and have been in other well known films.
MARKETING:
Worldwide the film was shown 2D but in america and the UK we recieved it in 3D and IMAX. The campaign team promoted the movie with an official facebook,twitter and site including and french site aswell. The film was shown in cienmas worldwide and is number 26 of the most watch films this year. Posters and bus banners were a way of drawing peopl in to watch in the UK. Lego announced three toys sets that were based around scenes from the film which could of brought a younger audience into cinemas to watch. The facebook and twitter are used via the internet to promote the film and keep the fanbase up to date on trailers, comic con meet ups and 'spoilers'. Youtube is a big part of promotion: it is used for the fans to access trailers, press talks,interviews and much more to entice the audience to go and see the movie once out in cinemas. The cinema shows trailers which promotes the film further as the audience going to see a different film will watch the trailer and show an interest GOTG due to a similar interest.
FINANCE:
Total Lifetime Grosses
| Domestic: | $327,954,942 | 44.8% |
| Foreign: | $404,800,000 | 55.2% |
| Worldwide: | $732,754,942 | |
Domestic Summary
| Opening Weekend: | $94,320,883 |
| % of Total Gross: | 28.8% |
| Widest Release: | 4,088 theaters |
No comments:
Post a Comment